Steven Ettlin

User Interface Designer

As a User Interface Designer, I am passionate about creating simple, clean, and intuitive user solutions. My background as both a front-end designer and back-end developer has given me the ability to look at a project from different perspectives, which allows me to effectively communicate with both designers and developers alike. I have experience taking a project from the concept to completion, creating all UI/UX deliverables (wireframes, user flows, mockups) and providing direction to off-site development teams. I feel that one of my greatest strengths is my attention to pixel-perfect detail without losing sight of the big picture.


Metagenics Mobile Application

Objective: The purpose of this mobile application was to allow sales reps to instantaneously create customer accounts while in the field. Since the adoption of this tool, new customers have increased, thus leading to an increase in overall sales for the company.

Flowchart: I first met with my team to develop the workflow for the app based on the current account creation process. We then identified ways to enhance and streamline this process for mobile use.

Wireframes: The next step in the process was to create wireframes for how the app would be constructed. I then created mockups to incorporate the look and feel of current website.

Prototype: After identifying the workflow and design, I created a prototype for the app, which was then used as a demo for stakeholders, as well as a deliverable for our off-site development team.

View work

Bariatric Advantage
Website Redesign
Mobile Design
Envy Salon
Website Redesign
Feature Update


Metagenics, LLC (May 2013 - Oct 2015)

Lead User Interface Designer

My primary focus at Metagenics was on the design and strategy of eCommerce features aimed at increasing online sales and enhancing the overall user experience. I was responsible for the creation of all UI/UX deliverables in the form of wireframes, mockups, and functional spec documentation. I provided direction and communication of all design requirements to our off-site development team and presented new design concepts to company stakeholders. I led the design and launch of a mobile application, which has become a key tool used by our sales force for new accounts. I was also responsible for the design strategy of all email marketing communications to ensure brand integrity across all digital platforms.

Marriott International (Aug 2012 - Present)

Graphic Designer (Contractor)

As a contract graphic designer for Marriott, I am responsible for the design and layout of promotional materials, maintaining brand specifications across multiple properties.

Distribution13 (Mar 2010 - May 2013)

UI Designer | Web Developer | Content Coordinator

Wearing many hats at Distribution13, I was responsible for all creative materials, both digital and print. I designed and developed our company B2B website, offering a customized portal for clients to view inventory, sales, and ad dollars in real time. I also developed custom CMS website for clients, along with the design of all product packaging and print materials.